Based in March 2023, BRIA Jewels is an India-based jewellery model that mixes old-school class and stylish twists. The founder, Divyanshi Kothari, began BRIA Jewels as a ardour challenge reflecting her love for timeless sophistication and trendy types in distinctive, high-quality, reasonably priced jewellery items. For the reason that model’s inception, Divyanshi has targeted on meticulous craftsmanship, utilizing pure 925 silver, top-grade CZ stones, and pearls for every merchandise together with its silver chain necklaces. Clients, too have taken be aware of Divyanshi’s dedication to high quality in addition to affordability, which has led to greater than 50 lakh rupees price of gross sales and a rising group of over 4000 clients. With a repeat order fee of 20% and a median product score of 4.8, BRIA Jewels has rapidly established itself as a trusted, high-quality, reasonably priced jewellery model in India.
The Inception
For Divyanshi, the start of BRIA Jewels was not solely a enterprise determination but in addition a private journey by way of which she hoped to create a timeless and reasonably priced jewellery model in India that seamlessly displays conventional class with up to date tendencies. Like many different ladies, Divyanshi was disheartened by the shortage of sturdy and reasonably priced jewellery in India. This impressed her to create hypoallergenic and pocket-friendly items that cater to all. The identify ‘BRIA’ displays the model’s essence, symbolizing energy, class, and timelessness—qualities that Divyanshi believes are inherent in each piece of her jewellery.
Sustaining Authenticity is the High Precedence
Below Divyanshi’s management, BRIA Jewels’ core philosophy is mixing traditional type with trendy design, guaranteeing every merchandise portrays each custom and trendiness. That is evident by way of its emphasis on glorious workmanship, the place solely actual supplies, similar to pure 925 sterling silver, top-grade cubic zirconia stones (CZ), and pearls, are used to provide hypoallergenic, high-quality, and reasonably priced jewellery.
She ensures that the supplies are of fine high quality and real by fastidiously sourcing them from reliable suppliers with verified certifications. The purity of 925 silver is examined rigorously to make sure it’s genuine and hypoallergenic, whereas CZ stones and pearls bear strict high quality checks to confirm their grades and sturdiness. Furthermore, every bit is meticulously crafted by expert artisans who examine each element, sustaining the model’s excessive requirements and guaranteeing each shopper receives beautiful, enduring, and trendy jewellery at an reasonably priced fee.
Making certain Moral Sourcing and Sustainability
Along with the need of maintaining with the most recent tendencies within the jewellery trade, Divyanshi ensures that BRIA Jewels stays forward by actively partaking with international style reveals, following high designers on social media, and monitoring rising tendencies. She additionally seeks suggestions from her purchasers and engages with the group to know their evolving tastes. Combining these insights with BRIA’s signature type of mixing old-school class with stylish twists, Divyanshi ensures that every BRIA Jewel piece is timeless and up to date, resonating with its clients and staying forward out there.
Sustainability lies on the core of the model. Bria Jewels’ dedication to moral sourcing and accountable practices signifies that all its supplies, similar to pure 925 silver and the highest-quality CZ stones, are eco-friendly and ethically produced. This dedication is transparently communicated to clients by way of detailed info on its web site, updates on social media showcasing sustainable practices, and thorough, detailed product descriptions. Moreover, BRIA’s eco-friendly jewellery packaging reinforces its dedication to sustainability whereas offering its clients with lovely, reasonably priced, and guilt-free jewellery choices in India.
Constructing a Loyal Neighborhood
BRIA Jewels personalizes buyer experiences whereas fostering group involvement. Divyanshi and her crew join with their viewers by way of social media by replying to feedback or DMs, sharing behind-the-scenes content material about how issues work behind closed doorways, and even celebrating success tales from individuals who put on their merchandise!
Moreover, BRIA Jewels enhances buyer loyalty by way of a devoted loyalty program that rewards repeat purchases and gives unique previews for its devoted clients. This method encourages repeat purchases and strengthens the bond between clients and the model.
Persistently delivering hypoallergenic, high-quality, and reasonably priced jewellery, coupled with distinctive customer support, has been instrumental in cultivating a loyal group that values and trusts BRIA Jewels. Moreover, initiatives just like the meals donation program display BRIA’s dedication to giving again to society, additional strengthening the emotional bond with clients and reinforcing the model’s values past its merchandise.
“Because the founding father of BRIA Jewels, probably the most rewarding second for me has been seeing the tangible impression of our social initiative. Figuring out that every order we obtain interprets to a meals packet donated to somebody in want has been extremely fulfilling. This initiative not solely aligns with my private values but in addition resonates deeply with our clients,”- Divyanshi says.
Recommendations for Younger Entrepreneurs
Having skilled the Indian jewellery trade through BRIA Jewels, Divyanshi shares some recommendation for budding entrepreneurs. She notes that the craftsmanship and materials intricacies inside this subject are second to none, so one should be sure that every bit meets impeccable requirements with out exception.
She explains that constructing a robust model, the place clients can depend upon it for high quality and affordability, has been important to her enterprise success story. As well as, she advises others to not be afraid of change or attempting out new issues as a result of they might find yourself setting themselves aside from opponents.
Divyanshi’s recommendation additionally underscores the significance of sustaining an unwavering dedication to excellence in each product and buyer relationships, in addition to the agility to adapt to evolving market dynamics with out dropping sight of what makes the model distinctive.
